Women of colour are regularly left out of the mainstream beauty industry, from their foundation shades being absent from drugstore shelves to models being asked to bring their own make-up to shoots. But Bajan superstar Rihanna is changing all that with the launch of her own brand of cosmetics, Fenty Beauty.
— MAKEUP✨ (@glowkit) September 7, 2017
— #DefendDACA (@seoksfenty) September 7, 2017
Launching today across the globe, and at Harvey Nichols in the UK, Riri’s range spans across 40 skin tones, proving to be one of the most inclusive make-up lines ever.
The Pro Filt’r Soft Matte Longwear Foundation, £26, promises to have a shade for everyone, with an online colour matcher helping to find your perfect product.
Alongside the foundation, you can also get your hands on concealers, highlighting sticks and a powder highlighting duo in a vast range of hues.
Rihanna’s dedication to diversity was clear from the first Fenty Beauty teasers, where she cast a range of women of colour to showcase her products, from London’s Slick Woods to South Sudan’s Duckie Thot.
— $teve (@STEVEJXSEPH) September 1, 2017
With celebs such as Kim K coming under fire for a noticeable lack of deep shades in their own beauty efforts, Rihanna’s range is sure to be the breath of fresh air the industry has so desperately needed.
— Paige Matthews (@WickedBeaute) September 8, 2017
— win (@winst0nbailey) September 6, 2017
We’re off to start our Fenty Beauty collection, how about you?