Big boulders, flea bites, bananas, bazookas and love pillows. Like the people they’re attached to, boobs come in all shapes and sizes. Despite this fact of life, however, we’re constantly being beaten over the head with ever-changing ideas of what the perfect boobs should look like.
Back in the 80s and early 90s, huge, inflatable knockers where the thing – think Pamela Anderson bouncing along the beachfront with her surgically enhanced knockers barely moving inside her famous ‘Baywatch’ swimsuit.
Then came the attack of the waifs, and breast reduction became the popular plastic surgery treatment. Victoria Beckham famously had her breast implants removed for a sleeker chest, while style bible Vogue recently declared that the day of the boob was officially over.
“The cleavage – those magnificent mounds pushed together to display sexual empowerment, to seduce, to inspire lust or even just to show off – is over, or at least, taking a well-earned break,” read the December issue.
Unlike an old pair of shoes, however, we can’t pack our boobs away until they come back in season.
Now, the focus appears to have taken an even more minimal turn. Earlier this year, the Plastic Surgery Group published their trend predictions for 2017, and nipple reduction was high on the list.
“We have seen a 30% rise in women requesting a smaller nipple size in the last year,” they said.
“We found that patients with smaller-sized nipples rated high in attractiveness than those with larger nipples,” consultant surgeon Mo Akhavani added, with absolutely no indication of the scale of nipple he was actually referring to.
Dr George Samouris, Leading UK plastic surgeon for The Hospital Group specialises in breast surgery. Here, he gives us the skinny on exactly what nipple reduction surgery actually entails – and why people choose to have it.
LB: Is a rise in patient requests for this kind of plastic surgery something you are also experiencing? Why are people choosing to have it?
Dr Samouris: “Nipple reduction or more correctly areola reduction is becoming more popular lately as a standalone procedure. Following on from patients who have had previous breast augmentation with significantly big implants; the bigger implants cause the tissue around the area to stretch, creating larger areola’s.
Nipple reduction is also part of the procedure performed in order to correct tuberose breast deformity which affects numerous young women across the country previously treated within the NHS and now mainly in the private sector. Again the reduction surgery is a particularly popular procedure that many women op for after breast feeding.”
LB: What would the medical procedure for nipple size reduction actually involve?
Dr S: “This procedure which is usually combined with a breast uplift or nipple lift is performed under general anaesthetic. The actual procedure is quite simple and very safe, involving circumferentially removing the areola skin around a smaller areola design, which is then stitched together.”
LB: How long approximately do these types of surgery take to heel?
Dr S: “It requires a one night stay in hospital, one week off work and four-six weeks off exercising.”
LB: What’s the approximate cost?
Dr S: “The procedure can cost anywhere from £2000-4000 depending on the patient.”