Remember those hideous Protein World adverts on the London Underground featuring a scantily clad babe telling us we had to get beach body ready? They caused an absolute storm and were eventually banned from the Tube for being sexist. Not before, however, they made £1million from the publicity.
So as we write about this outrageously offensive campaign by London estate agent Marsh & Parsons, we do knowing that they may well be working to achieve similar provocation, but hoping that extra business won’t come from us calling them the hell out.
Quite rightly the ad has already received a hammering on Twitter, with many not just astounded by the sexist oversight, but gobsmacked the agent couldn’t come up with anything better.
— Sam Missingham (@samatlounge) March 27, 2017
I think Marsh & Parsons may have miscued slightly here. https://t.co/TiHfhSsQZX
— Nigel Walley (@ChimniWalley) March 27, 2017
What a 1980s chauvinistic advert. Marsh and Parsons have alienated female clients with this advertising campaign. https://t.co/8vg9glmmfd
— Tanya Dias (@chrotania) March 27, 2017
— Pimlicat (@pimlicat) March 24, 2017
And this is just plain dumb:
— Chris Bailey (@ChrisBaileyLdn) February 3, 2017
David Brown, CEO of Marsh & Parsons, told the Evening Standard:
“Marsh & Parsons has a recent history of tongue-in-cheek advertisements that compare people to property and reflect that the range of people we work with are as diverse as the types of properties we sell and let.
“The campaign, created by a team of men and women, is designed to be thought-provoking and to prompt conversation, but it was not our intention to cause offence.
“It would appear that this particular advert – taken apart from the rest of the campaign – has done so and we will be taking steps to remove it as a result.”
Feminism 1 – Advertising Muppets 0. Or so we hope.