Beauty lovers, prepare to do a lot of cooing over the first photos of Pat McGrath’s upcoming make-up launch.
The legendary British make-up artist and Vogue’s beauty editor-at-large is releasing her first permanent core collection (meaning no stressful scramble for limited edition goodies, hurrah!) under her Pat McGrath Labs label online on 16 September and we are already saving up for a splurge…on everything.
This make-up looks seriously gorgeous, from the sultry colours described by McGrath as her “all-time” shades from the past 25 years, to the stunning modern twist on vintage packaging.
There will be two waves of the 24/7 collection. The first release will see 40 shades of lipstick (matte and satin finish in adorable lip-shaped bullets) burst into our lives before 28 September heralds the arrival of 11 shades of lip liner, five shades of eyeliner, three eyeshadow palettes and a mascara. Then, on 6 October, the full line of 61 products will hit Sephora in 25 shops and online. Sephora ships to the UK, don’t panic.
If you subscribe to McGrath’s newsletter, look out for the secret presales she is promising to hold throughout this month so you can be among the first to get your hands on these babies.
This clip of the Subversive eye palette in action had our jaws on the floor:
— Pat McGrath (@patmcgrathreal) August 18, 2017
McGrath is a social media magician, knowing exactly how to play into the hands of influencers, but her high-pigment products are heavily praised for their quality, too. This is not just another case of style over substance; McGrath uses this custom-made make-up backstage at fashion shows and on photo shoots and hopes to “empower the consumer to be an artist” too.
Sadly, yet unsurprisingly, this collection doesn’t come cheap. Expect to pay £30 for the lipsticks, £20 for eye and lip pencils and nearly £100 each for the eye palettes.
These Mothership Eye Palettes are top of our Christmas list. Dramatically named Subliminal: Ritual Rebellion, Sublime: Iconic Illumination and Subversive: Obsessive Opulence, it is impossible not to lust after these colours – from shimmering nudes to midnight blues, creamy golds, striking purples and moody greens.
What we also love is the packaging, and how it came about. McGrath turned to Instagram to hand select artists to design it after being sent tons of artwork based on her makeup looks over direct message.
It’s been a long wait for McGrath to do the inevitable and launch her own full line after years of being the go-to make-up artist for fashion designers wanting her help developing theirs. Finally, the wait is over and although we are yet to try the goods, it looks and sounds promising.
Rumour has it foundations are in the pipeline, too but for the moment, McGrath is focusing on “resetting the rules of how colour can be worn” and we are 100 per cent here for it.