BOTD: The First Certified Organic Vegan Lipstick

india lipstick

Here at Shevolution, lipstick is our middle name. It’s even in our tagline, which is why we’re going nuts over natural beauty brand Inika’s latest range.

The world’s first certified organic vegan collection offers a choice of 14 shades from elegant nudes to dramatic deep pinks and reds and also includes three mattes: Pink Poppy, Nude Pink and After Dark.

Each one is 100% vegan and cruelty-free, so you won’t be finding any yucky carmine (made from crushed red beetles) in these beauties. No chemical dyes have been used either.

Inika’s creamy formula glides on effortlessly, while shea butter and natural jojoba, avocado and argan oils leave your lips feeling silky soft.

Colour has not been compromised for ethics and stays put all day, with only minimal touch-ups required.

Inika Certified Organic Vegan Lipstick, £18, Inika Organic