Rumours as to who would replace the irreplaceable Alexandra Shulman, editor in chief of British Vogue for 25 years, have been rife over the past few months.
Now, the wait to find out who her successor will be is over – and it may not be who you were expecting.
Welcome to Condé Naste, Edward Enninful, who leaves his position as fashion and creative director at W magazine to take on the most coveted role in fashion media.
Condé Naste International chairman Jonathan Newhouse announced the news earlier this morning, describing him as “an influential figure in the communities of fashion, Hollywood and music which shape the cultural zeitgeist.”
“By virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of British Vogue,” he continued.
Enninful was originally born in Ghana, but moved to London as a child, and was scouted to be a male model by the age of 16.
By 18, he had become the youngest ever fashion director at an international magazine when he was promoted at i-D.
He’s also worked for Italian Vogue, American Vogue and consulted on an abundance of high fashion campaigns.
We’ll be excited to see what he comes up with, and hope that he at least in some way continues to progress the magazine in a responsible and inclusive direction.