Love Loud Lashes? Listen Up! Blue Mascara Is Back This Season And We Know Just How To Rock It

blue mascara trend
Credit: photopixel/Shutterstock

The blue mascara trend is back this season ladies and whether that fills you with joy (loud lash fans), or dread (noir obsessives), it’s happening.

Push images of cobalt mascara paired with thick pencil eyeliner a la the 90s to the very backs of your annoyingly long memories and get ready to embrace blue with open arms.

From Jason Wu to House of Holland, the blue mascara trend was walked down runways all over the world, so it’s already fash-pack approved. Perrie Edwards and Priyanka Chopra have been rocking it and it’s invading our Insta-feeds and even left Pinterest coated with a heavy blue tinge – there’s been a 243% increase in its searches lately! Heavy-duty trending.

blue mascara trend
blue mascara trend

Now that you understand it really is a thing, here’s some inspiration on how to intro it to your face.

Hayley Sparkes, MUA from NEW make-up app Wow How says:

“Do not wear an eye shadow colour to match your mascara, instead look for complimentary colours.”

Blue mascara trendInstagram/lo_specchio

“Keep your eye liner subtle so it doesn’t detract from the statement you are making with your lashes.”

Blue mascara trend


“The whole point of the blue mascara trend is the colour so don’t be afraid to layer it on.”

blue mascara trendCredit/Instagram/thebodyshopisms

“However, if you are looking for something more subtle, try applying a little coloured mascara just to the tips of your lashes.”

Blue mascara trend


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 “When wearing coloured mascara, let your eyes do all the talking and keep the rest of your make-up quite minimal.”

Blue mascara trend

Credit: Instagram/beautygangfr

Sold? So are we. Check out mascara options below if you’re looking to rock the blue mascara trend this winter. Forget blue suede shoes, it’s all about the eyes this season.

Strapped for cash? Save with Collection Colour Lash Mascara at Superdrug, £1.99.


More pounds to spare? Splurge on Benefit They’re Real mascara at LookFantastic, £20.50.

Keen to alert pals to the trend? Hit the social media share buttons below.

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Originally published 14th November 2017