Hands up who’s trekked to Ikea on the proviso of buying a bookcase when really it was all about the meatballs, Daim bars and lingonberry juice?
It’s your lucky day, because the Swedish furniture giant is mulling over plans to open standalone restaurants so that fans of its yummy nosh can enjoy it without having to endure the stressful chaos of the check-out tills.
Fast Company reports that Ikea has been shifting so much grub that its bosses are seriously considering setting up cafes in city centres. In 2016, it raked in $1.8 billion in food sales, and currently serves 650 million customers in 48 countries every year.
“The mere fact that we don’t need so many square feet to do a cafe or a restaurant makes it interesting by itself,” said Michael La Cour, Ikea Food’s managing director. “I firmly believe there is potential. I hope in a few years our customers will be saying, ‘Ikea is a great place to eat and, by the way, they also sell some furniture’.”
Nothing’s been confirmed yet so we’re going to have to exercise our limited amount of patience, but it’s exciting to know that the possibility is in the pipeline.
If the interactive pop-up cafes Ikea has been testing in London, Paris and Oslo are anything to go by, then the idea has hit written all over it. Roll on the meatballs…