The high street stores are really jumping on the wedding dress bandwagon, and with reports indicating that most nuptials in the UK cost more than housing deposits we can see why cheaper alternatives are becoming so popular.
But H&M has gone the extra mile with their new design. Not only is it completely gorgeous, it’s also entirely eco-friendly.
The A-line tulle gown is part of its new Conscious Exclusive collection, which is a premium line of occasion wear made from sustainable resources.
What’s more, it will only set you back £199.99. Anyone who has been forced to watch ‘Say Yes To The Dress’ before will realise this is but pocket change in the world of wedding gowns.
The collection also features a range of summer dresses and outfits for those not planning on tying the knot any time soon, including this gorgeous blush pink gown strewn with romantic ruffles.
Campaign face Natalia Vodianova said: “H&M’s Conscious Exclusive collection shows how the best style can be mindful of the planet, to help protect it for the future. It’s such a desirable collection, with pieces made in sustainable materials that you want to wear for seasons to come.”
The Conscious Collection will be available to buy from 20 April 2017.
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