The £6 Cult Foundation That Has A 25,000 Waiting List

The £6 foundation from The Ordinary Has A 25,000 Waiting List
Photo by Instagram/ Deciem

If, like us, you love a luxe beauty product but don’t have the Beyonce bank roll to afford it, we have an absolute revelation for you from a brand we can’t get enough of at the moment.

Anyone who has tried super simple, but highly effective products from The Ordinary thus far knows just how brilliant they really are. We’re particular fans of the moisturising vitamin C and anti-aging retinol serums (also great for spot-prone skin).

Yes, we are writing about Vitamin C while our top-selling Vitamin C formula has been (and is) out of stock for over a month. If that doesn’t make sense, please refer to our name… but it’s coming back really soon. The Ordinary currently offers four Vitamin C formulations: Vitamin C Suspension 23% + HA (C23), Ascorbyl Glucoside Solution 12% (AG12), Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F (ATS20) and Magnesium Ascorbyl Phosphate 10% (MAP10). We are about to introduce two additional Vitamin C formulations to make things worse: Vitamin C 30% Suspension in Silicone (C30) and 100% L-Ascorbic Acid Powder (C100), both really affordable and both coming in July. Pure L-Ascorbic Acid (LAA) formulas (C23/C30/C100) are strongest but they sting as they are super potent. They are suspensions (since LAA is only soluble in water but it’s unstable in water) which means you must use tiny amounts per application to avoid balling up and product waste. C23 avoids silicones to maximize skin utilization of LAA and, as such, can feel a bit gritty despite the very fine mesh of LAA that we use. It can be mixed with hydrators to avoid this grittiness. C30 will include silicones to sting less and feel super smooth with no grittiness, but it will have slightly less skin utilization of LAA (which is why we included more LAA at 30%). C100 can be mixed with other formulas to incorporate LAA as you prefer. What does this all mean? If you want easy, use AG12 (water base) or ATS20 (light oil base). They are less potent but user-friendly to fit any regimen. If you want maximum LAA exposure, use C23 (can mix with other formulas) or C30. If you are an expert, use C100 (mix the powder with other products in your regimen). If skin brightening is your key goal with Vitamin C, use MAP10. Ideally, don’t use LAA formulas at the same time as retinoids or peeling acids; alternate between AM and PM. (PS LAA is soluble only in water but oxidizes quickly in water which is why water formulations of LAA are simply never a good idea regardless of how they are packaged. They turn orange due to oxidation and some products mask this change in colour with added ingredients that are orange.)

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on

Imagine our delight, therefore, to learn that they are using their winning no-frills affordable beauty formula to create two new foundations.

There’s the smooth and easily absorbed Serum Foundation at £5.70 or the Coverage Foundation at £5.90, which offer medium coverage, SPF 15 and 21 different shades.

What’s more, all are tested by beauty industry professionals, are not tested on animals and contain just the same sort of high tech ingredients found in leading premium beauty brands without the fancy packaging to push the price tag up.

So far, 25,000 people have already signed up to a waiting list for the products since they were launched earlier this year.

If you want to join them, shop the range online at The Ordinary here.

READ MORE: Some Pretty Terrible News About NARS