It seems anyone who’s anyone has a beauty line these days. Rihanna’s just days away from dropping her first ever collection, while high street stalwarts such as H&M and Primark are flogging their beauty bargains on the regular.
But there’s one make-up launch we’re really, REALLY excited about, and that’s ASOS’ first ever foray into cosmetics.
The initial release from the e-tail giant features a selection of bronzers, blushes, highlighters, lipsticks, lip liners and liquid lipsticks in a combined spectrum of 46 shades, designed to “empower 20-somethings to confidently be themselves, however they choose to do so”.
“We believe your face and body are a canvas, an adventure in individual self-expression, an opportunity to experiment and play.”
You’ll want to get experimenting when you hear the novel list of product names, designed to reflect exactly how you’re feeling, including ‘Decisive’, ‘Overqualified’, ‘Uncompromising’, and, our favourite, ‘Current Mood’. The packaging is super cute too, coming in soft millennial pink with artsy etchings that’ll certainly make your make-up bag look a whole lot chicer.
But the best part about it all? Every single thing comes in at under a tenner. Yep, really.
Set to launch in mid-Septmber, get ready to add all of these to your basket at once, that’s if they don’t sell out before you get the chance.