Gone are the days when you’ll have to rely on holidaying friends to bring you back your makeup from the states, because in four days’ time, Glossier is officially available to buy in the UK.
Yep that’s right, you’ll finally be able to get your hands on all their gorgeous goodies from the UK shop on their site, Glossier.com from 9 October!
If you just fancy a peek at some of their clearly “Instagram-worthy” products, have a look at these:
If you’re not yet familiar with the brand, here’s a bit of the history:
Emily Weiss was – at the time – an American beauty blogger and budding beauty expert from New York. She set up the website, IntoTheGloss.com in 2010 and now heads up a team of 45. The site describes itself as a platform “dedicated to beauty that explores the routines of inspiring women” – and who doesn’t want gorgeous looking skin?
Fast track to 2014 and Glossier was born: “a modern beauty products brand made by editors who ‘get’ what works and are inspired by what girls want in real life.”
Sounds like these ladies might know a thing or two about what we want then, eh?
The nice thing about Glossier is it aims to be accessible to “real” people. It’s the “beauty brand that wants to be friends with you” – because, let’s face it, those Editors over at InTheGloss are behind it after all.
Not yet convinced?
Here’s what Glossier says to describe themselves:
“Glossier is a new way of thinking about (and shopping for) beauty products. Because “beauty” should be fun, easy, imperfect, and personal. Above all, we believe that you give life to products-products don’t breathe life into you.”