Cara Delevingne’s latest TV campaign for Rimmel has been banned after an advertising watchdog ruled it was airbrushed and manipulated so much in post-production that it was misleading.
Following a series of complaints and an investigation, the Advertising Standards Authority (ASA) forced the cosmetics brand to pull the ad because it “conveyed a volumising, lengthening and thickening effect of the product, we considered the use of lash inserts and the post-production technique were likely to exaggerate beyond the affect that could be achieved by the product among consumers.”
Coty, the company that owns Rimmel, denied accusations that they had enhanced Delevingne’s eyelashes. However, ASA maintained that the company should not exaggerate the effects the product was capable of achieving.
In a statement, Coty said:
“Coty has worked closely with the ASA since the complaint was raised in December. While we regret the decision of the ASA, we will of course comply with the ruling and not air the TV commercial again in this state.”
The news follows are less realistic animated campaign Delevingne has done for Chanel recently.
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