Beyonce And Jay Z’s Twins Are Already Registered Trademarks

Beyonce and Jay Z
Christopher Polk/Getty Images for NARAS

Some big (well…) news for those who have been camping out in the Arctic circle over the weekend: Beyonce and Jay Z have officially named their twin boys (we’re assuming they are boys, unless mum and dad are feeling particularly left field). And there is absolutely no chance in hell you’d ever guess what they called them.

Welcome to the world, Rumi and Sir Carter, younger siblings of Blue Ivy Carter and now, according to TMZ, already registered trademarks. The American gossip site is claiming that the power couple filed legal documents through their company to secure the use of the names on everything from perfumes to novelty socks.


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As of yet, there’s been no official announcement from Bey or Jay on the twins even being born, let alone on their gender or names, apart from this no doubt infuriating overshare from Beyonce’s father, Matthew Knowles:

What we do know, however, is that the most famous Rumi in the world happens to be an extraordinary 13th century Persian poet, whose wise and mindful quotes are often used by Western wellness coaches and yogi Instagram accounts. As for “Sir”… We can’t help you. Sorry.

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In the mean time, we’ll be eagerly awaiting the Instagram photo shoot. If its anything like Beyonce’s pregnancy announcement, we’re in for another jaw dropper.

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