Sites, apps, videos, emails and other services may contain a small snippet of code called a beacon, or in mobile apps contain an SDK or Software Development Kit. In their simplest form, beacons and SDKs allow a service to transfer or collect information through a server request. Services may use beacons and SDKs for the following purposes: measurement and reporting, for example to count the number of users who visit a web page, download an app or read an email; site usage analytics; and to offer you more relevant, interesting and personalised content and advertising.
Beacons And SDKs on Shevolution
- Some Third Partiesmay have technology enabling them to act as ’containers’ for additional beacons, which are typically called piggyback beacons. Shevolution may not always be aware of these piggyback beacons, but you can check what beacons exist on a web page using privacy tools.