Angelina Jolie hasn’t just been named the new face of Guerlain’s latest fragrance, but also the French beauty brand’s ultimate female “icon”.
The striking actress and UN ambassador has long provided a source of inspiration for Thierry Wasser, Guerlain’s master perfumer. Wasser has given little away about what the fragrance actually smells like, but has ominously suggested we can expect “notes of a woman”. Rather than actually containing woman, however, he metaphorically hints that the scent was inspired by the emotional strength and choices of “modern femininity”. Whatever that means.
What’s really impressive is that Jolie has donated the entire sum of her earnings from the campaign to charity. While its not known which specific charity benefitted from the money, she has a long history of philanthropy. The star is the co-founder of the ever more important Preventing Sexual Violence Initiative. She is also special envoy to the UN Refugee Agency.
Those speculating as to whether Jolie’s decision to do good is a PR stunt following a series of unflattering reports about her post-Pitt persona can also be assuaged. The project with Guerlain actually started in 2015, while she was directing First They Killed My Father in Cambodia.
The fragrance launches in March.