Alexander McQueen’s nephew has launched a fantastic new range of greetings cards aimed at people suffering from mental health illness.
Gary McQueen was left devastated when world-class fashion designer Lee ‘Alexander’ McQueen took his own life in 2010, and he is determined to keep his memory alive while also raising awareness of the mental struggles people can face.
Forming part of a ‘are you ok?’ range, the three cards are an alternative to ‘get well soon’ cards and are specifically for people battling depression and other mental illnesses.
Having suffered himself throughout his life with mental health and anxiety, Gary is donating all the profits made from his cards to the charity Chasing The Stigma.
The charity’s main aim is to normalise and humanise mental illness while offering support to sufferers and their loved ones.
Speaking about his project, Gary – who worked for Alexander McQueen before his uncle’s passing – said: “Why are we all so reticent and uncommunicative when it comes to mental illness?
Gary James McQueen “Savage Beauty” Chrome Skull pic.twitter.com/918n1uyLFL
— Gary James McQueen (@GaryJamesMcQuee) October 24, 2015
“You’d send a card or a present to someone with a physical illness, so why not someone with a mental illness?
“During some of my darker days a card from a friend or loved one reaching out to me would have made a difference.
“It serves as a reminder that someone cares about me and reminds me that someone is there, ready to listen, when I am ready to talk.”
Lee ‘Alexander’ McQueen was found hanged at his London home in February 2010, aged just 40.
His death sent shockwaves around the world and celebrities including Kate Moss, Sarah Jessica Parker, Lady Gaga, Naomi Campbell and Stella McCartney were all in attendance at a memorial service held for him in September that year.
Gary’s cards are available to purchase here and are priced at £2.99.